About RoadInsite

A small team with deep transport expertise, based in Aotearoa New Zealand

Our Story

RoadInsite was started because we kept seeing the same problem: transport engineers and planners in New Zealand making decisions without the data they needed.

The analytics tools available were either too expensive, too complex, or built for overseas markets. Ali and Shervin met while working on transport projects in Auckland and started building the tools they wished they had.

Today, RoadInsite provides transport analytics and engineering tools designed specifically for New Zealand's standards, networks, and data formats. We keep things transparent, practical, and grounded in evidence.

Our Values

Evidence-Led

Every recommendation backed by data you can trace and verify

Kaitiakitanga

We treat your data and your projects with care and responsibility

Practical First

We build what's useful, not what sounds impressive

Built for Here

Our tools use NZ standards, NZ data formats, and NZ networks by default

Our Technology

Purpose-built tools for transport analytics

Analytics & ML

Python Scikit-learn TensorFlow Pandas NumPy

Cloud & Hosting

Cloudflare Workers Cloudflare Pages GitHub PostgreSQL

Data Processing

Python ETL SQL REST APIs GTFS Parsers

Frontend & Visualization

HTML / CSS / JS Canvas API Mapbox D3.js

How We Build

Open Standards

Built on GTFS, HCM, and AUSTROADS standards

Cloud-First

Serverless architecture, low operational overhead

Real-Time Ready

Designed to handle streaming transport data

Secure by Design

Encrypted data and access controls

Meet the Team

The people behind RoadInsite

Ali Marz

Ali Marz

Data Analytics & Machine Learning

Specialises in building data pipelines and ML models for transport analytics. With a background in data science and predictive modelling, Ali turns complex datasets into actionable insights that drive smarter transport decisions.

Shervin Ataeian

Shervin Ataeian

Transport Engineer

Experienced transport engineer with expertise in traffic analysis, signal optimisation, and network planning. Shervin brings deep domain knowledge of New Zealand transport standards and practices to every project.